Whether you’ve been teaching your child for years or are homeschooling for the first time—to teach your teen, you need to start with developing a high school plan. Because of this, you will need to spend extra time reviewing each lesson to ensure your plan your syllabus with the appropriate number of class periods for each topic. The American Marketing Association and the Georgia Department of Education continue to refine the standards by which exemplary Marketing Education Programs are evaluated and certified. h�bbd```b``-��k����@$�)�d�o�W@$�G �=��r>��oT������$#������O� �� " CTE Online is one solution business teachers use to overcome this challenge. 3643 0 obj <>/Filter/FlateDecode/ID[<6C42DBA91976AD43871F3E96B17DF464>]/Index[3630 23]/Info 3629 0 R/Length 81/Prev 1103637/Root 3631 0 R/Size 3653/Type/XRef/W[1 3 1]>>stream If you have a strategic plan, accreditation self-study or marketing analysis, you can … Many private institutions are finding that they need to engage in strong marketing tactics to thrive in today's increasingly competitive market. For instance, economics are a large part of learning about business. The site has a ton of resources for the different CTE pathways, including some in the marketing career cluster. Costs and Profit. What Are the Pros of the Marketing Curriculum? With a focus on high school and post-secondary educators and administrators Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing. School … With CTE Online, you know the content is going to be age appropriate for your high school students. The expected competencies and outcomes of this curriculum include: The curriculum has a total of 19 “units” (different topic areas) that each have a number of lessons and activities to teach marketing concepts. 3630 0 obj <> endobj The most important section of the lesson is the “Activities in this Lesson” area. Give your school a competitive advantage by ensuring year-round school marketing. Check out this article with 8 marketing lesson plans! 06.04100 Basic Skills of Marketing; 06.04200 Exploring Marketing Education; 07.04300 Pathways in Marketing You always run the risk of a website becoming outdated or shut down if it’s a free resource for educators. In this post, we’ll review the CTE Online high school marketing curriculum, look at the pros and cons, and share ideas for incorporating it into your existing classes. HIGH SCHOOL MARKETING; Prepare Students for Success with DECA Prep; Minimize Prep Time with Comprehensive Instructor Resources; Engage Students with Interactive Technology and Media; Count on Integral and Ongoing Assessment This is where K12's career readiness education program, Destinations Careers Academy, can help set your high school student apart. It will help you keep all the important details of high school on track, as well as maintain momentum and direction right up to your teen’s graduation. Any time I talk with an educator who is teaching marketing at the high school level I always encourage them to check out Sports Career Consulting. Virtual Business (VB) High School simulations are browser-based, online business simulations that provide you with an interactive curriculum to teach business, marketing, financial literacy/personal finance, and much more. Welcome to the Hillgrove High School Marketing Program . By doing this, you’ll be able to see where you have gaps in content that you’ll need to find other resources to teach. In use by high school teachers across the U.S. and other countries, VB simulations are Perkins funding eligible. Articulation Agreement : Earn three college credits at Montgomery College through the MCPS articulation agreement by earning a B or higher in the articulated courses and completing the entire high school plan. How to receive articulated credit from Marketing St. Francis Borgia Regional High School is proud to offer a curriculum that is rich with rigor and opportunity. CTE Online’s High School Marketing Curriculum The marketing curriculum provided by CTE Online is titled “ Marketing - CTE Online Model.” It was created as a 180-hour course, and it was created to “prepare students for entry-level positions in marketing, advertising and/or public relations.” The Student Leadership Challenge: Student Workbook and Personal Leadership Journal will teach students to take the initiative and make a difference in the world! School-Based Enterprise Manual Fourth Course Options for Marketing. Each student completes 4 years of English, social studies, and theology and a minimum of 3 years of mathematics and science. EST. Next, we’ll dig into how the lessons are laid out. �T k��!b��c����1�6F��d/� `�2".�1,�ts�Df�e&b�1LV��4��(Ǽ��W�)T���9������c�ڙ5� ��!$�n��5, By: For those who fell into marketing without a solid academic marketing curriculum foundation, consider taking courses in each of the areas listed above and keep learning. Overall, with the variety in lesson styles you have a lot of options to provide interesting and relevant marketing lessons in your classroom. Barren County High School Principles of Marketing Course Syllabus Course Title: Principles of Marketing Instructors: Mrs. Model Program of Study Curriculum Document for the career cluster of MARKETING Created for New Jersey school districts through the New Jersey Department of Education, Office of Career and Technical Education and the Career and Technical Education Partnership of New Jersey Grant Project for the Marketing Career Cluster. International Business and Marketing; E-Marketing; Marketing Research New Middle School Georgia Standards of Excellence for Marketing. Any teacher can easily join CTE Online by creating a free account, like many other online communities. CTE Online. These include topics such as interpersonal communication and creating an employment portfolio. So now that you know what the CTE Online Marketing Model looks like, how can you start using the lessons in your classes? 2 Unit Overview CTE Online is a website dedicated to providing lesson plans, projects, and other resources to career and technical education teachers. Curriculum. 800-220-2175800-220-2175. Not sure where else to find resources with marketing lesson plans and ideas? It has a course outline specific to teaching those basic marketing concepts in high school. Finally, because these resources are free, there’s no guarantee that they will be available and relevant from one year to the next. Topics include selecting a location, raising capital, organizing operations, establishing service and credit policies, buying merchandise, preparing goods for sale, pricing, advertising, display, selling techniques, keeping accurate records, economics, and government regulations. endstream endobj 3631 0 obj <. Unlike other online communities, CTE Online has an excellent selection of high school marketing curriculum. }]%�̣�7�}�e��g��SK��%CfCD�����E�����N[��s�Nc��b�T�ƨi2��N\���1�(� �i��Y��2������e�3 ױ��:z�q�q��4_g�`��Z�^�鑋�q����Q�Z�lV�n��*[n:�1��'I���J��ڀjhp��u��ۤ�����26����V���_�L5�׋�Ây�^�Y�Cu��X�Kg�=����F��\��q:�J���kV�� Below that, you will see the actual information for the lesson. If you click the person’s name, you can read their CTE Online bio to learn about what courses they teach and other resources they have shared on the site. BUSINESS MARKETING. %%EOF Marketing provides a hands-on experience for our students in a fun, real-world environment. This is where you will find all of the instructions and resources you need to teach! High School … Marketing Education is a program designed to prepare the student, upon graduation, to immediately enter the world of work or provides instruction for the college-bound student wishing to major in business management, business administration, or marketing. hbspt.cta._relativeUrls=true;hbspt.cta.load(128824, 'b3c5f02d-eb51-4e24-87d3-a8731ff30ba5', {}); Bri collaborates with others at AES to create content that answers your questions about teaching classes, preparing students for certifications, and making the most of the AES digital curriculum. Each lesson includes an introduction, approximate lesson time, student objectives / goals, and the instructions for you to follow. Instruction in the Marketing, Hospitality & Tourism, Business Management & Administration, and Arts, A/V Technology & Communications, career clusters enable students to gain knowledge and skills in: Marketing programs prepare students for postsecondary education and careers in marketing, finance, hospitality, management and entrepreneurship. Marketing | Practice key leadership skills such as goal setting, consensus building and project management. That means more schools than ever are developing marketing plans to guide them, and for schools who don't already have strong strategies in place, it can be overwhelming to get started. The strength of these business partnerships insures that curriculum meets industry specifications. Other resources out there could vary in age level from middle school through post-secondary. �bX�ܐ:��Ԥ+}+ t��%�cM��}���U�4����,��2�U��!���~�~Q����6� ����lwu_H��ol�������v7�z���]�G�U:bW�����~�w�\����u8���r����Em�ے��M~��j���ǩ?�~nb�NE��M/����! This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning the fundamentals of the marketing. Lancaster, PA 17602 Like any free online resource, CTE Online has a few drawbacks. You will develop skills in applying economic concepts to marketing, distribution and logistics, promotional strategies, personal selling, business etiquette, resume writing, and interviewing. The Campbell High School Marketing Program helps a student to develop an understanding of basic marketing concepts and the role of marketing in business. Course 1: Marketing Principles : Course 2: Intro to Sports and Entertainment Marketing : Marketing Principles is the foundation course for all pathways in Marketing Education. Students learn about unit of sale, the differences between revenue and profit, … h��TmHSQ~�ٽc�һa1�Y��K3� �Jn�d�ŢT�Tˊ�H̛F]��}!������f��gP�:h�(T��"I��{��fY��.� P|n� ���?#��@��)��]3@�2�$I�┝��X�,�)��)�Z3LC�t�I�F��o��z����ډu��C��?I��J���� Marketing, like every other aspect of business, is changing faster than the speed of light. 2013. In some cases, an “hour” means a short class period (45-50 minutes), and in others it refers to scheduled blocks (80 minutes). The marketing curriculum provided by CTE Online is titled “Marketing - CTE Online Model.”, It was created as a 180-hour course, and it was created to “prepare students for entry-level positions in marketing, advertising and/or public relations.”. You would either need to spend time adapting some of the lessons or purchase new books to align with the lessons. Student leaders will learn to mobilize others to want to make things happen in their organization, and discover how to transform values in actions, visions into reality, obstacles into innovation, and risks into rewards. From the weekly current events, up-to-date curriculum, real world connections, and access to numerous engaging lesson plans and activities, the material is incredibly valuable. By including skills like these in the lessons, you can be sure to teach them in a context relevant to your students. The standards and programs of study follow industry validated national standards and program recommendations from MBA Research and Curriculum Center, a consortium of states supporting Business and Marketing education. endstream endobj startxref Some of the lessons reference a specific textbook called “Marketing Essentials,” so if you don’t use that book in your classes, it could cause some bumps. These classes cover all of the basics needed to start you on your path to success. REVIEW: CTE Online's High School Marketing Curriculum, This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning, The site has a ton of resources for the different, CTE Online’s High School Marketing Curriculum, The marketing curriculum provided by CTE Online is titled “, It was created as a 180-hour course, and it was created to “, Understanding the role of America in the international marketplace, Identifying ways to segment a consumer market, Explaining the role and types of promotion and advertising, Overall, with the variety in lesson styles you have a lot of options to provide. 0 Learner will be able to demonstrate knowledge of Marketing and its valuable benefit to a business. Curriculum for a High School Social Media Class August 23, 2012 August 23, 2012 Beth Phillips 24074 Views 7 Comments curriculum , Facebook , social media , Twitter Lately there has been a lot of talk about 21 st century learning. With so many lessons organized and ready to use at your fingertips, there is a lot of work off of your plate. It’s much easier than you think. Each unit varies with the number of lessons included — some only have one, while others have more than half a dozen. Start by mapping the content to your course standards (if you have any) to get your syllabus organized. Copyright © 2020 Applied Educational Systems, Inc. All Rights Reserved. Students are expected to participate in DECA. From the main curriculum page, you can see a short overview of each unit, the number of hours per unit, and the links to the lessons and projects. With career readiness education, students combine high school subjects with business-focused electives and real-world learning experiences. Marketing II: Sports and Entertainment Marketing - Grades 10-12 Marketing II Sports and Entertainment Marketing Grade 10-12.pdf 268.14 KB (Last Modified on September 26, 2016) Comments (-1) The lesson starts with crediting its creator. %PDF-1.6 %���� The 3-credit standard marketing program-of-study (end-of-program) exam is geared for typical senior students, identified in many states as program completers. Also, the “hours” listed for units and lessons aren’t standardized. 3652 0 obj <>stream Using multiple resources is a great way to ensure you are using a blended learning approach in your classroom! The marketing curriculum from CTE Online has a number of pluses. Support Documents for Marketing Cluster. Many high school students today have access to video recorders and video editing software right at their high school. Marketing Site: Beachwood High School COLLEGE CREDITS - Tech Prep One-year Senior program: grade 12 Marketing is a college-preparatory course for students interested in studying business, marketing or a related field in college. High schools all over the United States have classes dedicated to teaching business, marketing, and economics. Because practically everything is there for you, that means you can spend less time planning and preparing for your classes. We’ll start with an introduction to CTE Online. Students have opportunities to prepare for industry certifications, postsecondary education and the workplace. High School Advanced Marketing Curriculum Course Description: This course builds upon the ideals taught in Marketing Concepts and is an advanced course for students interested in taking their marketing skills to the next level and developing an action plan for a successful future. High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment. Identify Goals. The Employability Skill… High School | To keep up, marketers need to be both generalists and specialists. o57"' ��IQP9�Ɨ����P�V�>7�g���6��/��� 1�fgnMn�N�k�8���m#���pV��U�N�������� |\x>��������v��� y5�0�/ �5�� Business and Marketing Education spans three career clusters: Business Management and Administration, Finance, and Marketing. Bri Stauffer on May 24th, 2018, Business Education | Suggested Grade Levels: 7th-12th grade. When taking such classes, a variety of topics will be covered. Objectives: Learner will be able to explain and define various Marketing terms and how they relate to the Business world. Every resource on the site is provided by educators, so you know the curriculum is practical and relevant. Some lessons include extra resources such as student handouts, presentations, and assessment ideas. 312 East Walnut St. Suite 200 A great project to reinforce the marketing principals, product and promotion would be have the students create an original video in … Join nearly 220,000 high school members in 3,700 schools across the world who are preparing for careers in marketing, finance, hospitality, management and entrepreneurship. Finally, this curriculum is great because there are lots of lessons that relate to career readiness skills. How to Use the Marketing Curriculum in Your Classroom, interesting and relevant marketing lessons. Certifications/Awards for Completing High School Plan. Each lesson in the Marketing - CTE Online Model has the same layout, making it easy to always find the piece of information you need. Another pro to the curriculum is that was created specifically for high school students. 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Rigor and opportunity PA 17602 800-220-2175800-220-2175 VB simulations are Perkins funding eligible international business and marketing E-Marketing... ( end-of-program ) exam is geared for typical senior students, identified in many States as program.! English, social studies, and the instructions and resources you need to time. Pathways, including some in the marketing curriculum in your classes May 24th 2018. Learner will be covered U.S. and other countries, VB simulations are Perkins funding eligible the speed of.! Spend less time planning and preparing for your classes be both generalists specialists... The marketing curriculum from CTE Online is a lot of options to provide interesting and relevant marketing lessons in classroom! For marketing your high school students today have access to video recorders video. Marketing provides a hands-on experience for our students in a fun, real-world environment your to. T standardized K12 's career readiness skills / goals, and assessment.... Looks like, how can you start using the lessons to align with the lessons are laid out marketing... Career clusters: business Management and Administration, Finance, and economics lesson! Perkins funding eligible plans and ideas at your fingertips, there is a dedicated! Extra resources such as student handouts, presentations, and assessment ideas at fingertips... The speed of light you always run the risk of a website becoming outdated or shut down if it s!, that means you can be sure to teach marketing courses that aren ’ t standardized to you. Website dedicated to teaching those basic marketing concepts in high school students to resources., projects, and theology and a minimum of 3 years of mathematics and science other countries VB! Information for the different CTE pathways, including some in the marketing curriculum your. 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